It’s the dog days of summer and when it is hot out, there is nothing like heading to the local movie theater to soak in the air conditioning, eat junk food, and watch a great movie.  In 1936, James Cagney, Humphrey Bogart, and Bette Davis starred in the first Public Service Announcement for the Will Rogers Institute; seventy-eight years later, Jeff Bridges has joined the ranks in this time-honored tradition.

Jeff Bridges is a six-time Academy Award nominee and is in the new summer blockbuster, The Giver.  But, Bridges is not only a successful, award-winning actor, he is also a philanthropist.  In 1983, he founded the End Hunger Network, a non-profit organization to feed children worldwide.  Bridges is also a spokesperson for the Share Our Strength/No Kid Hungry campaign to end childhood hunger in America by 2015.

This summer, Bridges has joined forces with the Will Rogers Institute and movie theaters in the United States to help raise money and awareness for babies and neonatal care!  Bridges’ PSA will be playing in movie theaters, but I get to share a sneak peak with my readers…

There are several (easy!) ways you can get involved in supporting neonatal care through the Will Rogers Institute!  You can make a donation online or while you are at the movies seeing The Giver (and other movies), purchase a snack combo at the concession stand, or “round up” your other snack purchases!

These donations are used to buy neonatal equipment for hospitals around the United States and are used daily to help save the lives of babies!  

So, head out to the movies and check out the concession stand goodies!  Make sure you watch Jeff’s PSA before the feature, and soak up that air conditioning!  And, sit back and bask in the fact that you helped save babies’ lives while munching on your popcorn and candy.

To find out what theaters near you are participating, click here.

For more information about the Will Rogers Institute, visit their website.

This post was written for social good.  All information and graphics used with permission.  No compensation was received in exchange for this post.