When I was given the opportunity to review Brick by Brick by David C. Robinson, I figured it was going to be one of those boring “business” books that I hate to read. I was very surprised when I began reading this – while it is a business-type book, it isn’t like most business books. I immediately found myself becoming interested in the story and the outcome, in addition to thinking about how I could apply it to my company.
If you are not involved in a business, this book is still a great read. It takes you inside the LEGO Group and how they came to be, how they have survived – sometimes barely – over 80 years, and where they are going in the future.
Do you remember LEGO Bricks? Perhaps you played with LEGO Bricks and your children are now playing with them? You might have even stepped on one this morning getting ready for work! (OUCH!)
Brick by Brick by David C. Robinson is an interesting recanting of what it is like on the “inside”. From going almost bankrupt in 2003, to their dramatic rise to the top for the second time, the book lets you behind closed doors to see how it really is.
You even get to “meet” the designers and developers who are working on the next-generation of LEGO products.
While this book does provide a unique system that can be adapted to your own company, it is the background and rise and fall of LEGO Group that makes the book interesting. The book will bring back your childhood playing with the yellow, blue, red, and white bricks and propel you into the new themed play sets of today. Since LEGO Group is closely held, private company, it has never made a blip on Wall Street’s radar… but you will learn that it is the proverbial phoenix rising up from the ashes of self-destruction in the toy world. The rise and fall of the LEGO Group can help guide your business into the next generation.
I highly encourage you to check out this book… it is a very interesting and inspiring read for both business and non-business individuals.
Leg godt, my friends.
Disclosure: I received Brick by Brick for free from WaterBrook Multnomah Publishing Group in exchange for my honest and unbiased review. No affiliate links present in this post.